Caran D’Ache “A Writing Instrument” Long Copy

Jan 12

For this long-copy example, I wanted to take the premium quality of Caran D’Ache pens and equate them to be no different than a musical or scientific instrument. People forget just how mighty the pen can be, and using a Caran D’Ache product is a reflection of knowing the quality you hold in your hand.

Taylor Henderson

Caran D’Ache “A Writing Instrument” Long Copy

Fentimans Ginger Beer - Long Copy and TV Script

Unilever OMO - “The only permanent stain is hard work.” and “Dirt is Good.”