Treecard Social Media Campaign

The client Treecard is a banking start-up that wanted to highlight its main Value Proposition of its debit card made out of recycled wood. Customers can plant real-life trees around the world for every purchase they make. I created 4 separate campaigns with varying messages on introducing this feature through Facebook, Instagram, and TikTok. The scripts included acting directives, camera positioning, props, music, and required visual cues. These videos have been viewed over 100,000 times on social media, boosting awareness and clickthrough rates for Treecard by 4x.