Chase Sapphire Lounge - OOH

As announced here, Chase Sapphire is rolling out a network of premium airport lounges for Sapphire Reserve Cardholders. They wanted an OOH campaign that translated this high-end airport lounge experience to match what the Sapphire Reserve card gives to its members. Sleek, minimalist with a bit of flare and a total ‘elevated’ way to travel, earn points, and spend money. We worked with professional photographers Iris Humm and Justin Kaneps to build out the aesthetic imagery. We launched the campaigns in the Boston, La Guardia, and Phoenix airports.